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The news is sobering. Inflation is on the rise, gas prices are soaring to new heights and the mountains of consumer debt are reaching all time highs. Most people are staggering under the weight of being unable to pay for the necessities of life much less the luxuries. People are searching like they have never searched before- many working two and three jobs and many more are desperately seeking the secret of having a successful home business. If this describes you, you're in luck, this article will reveal the six simple steps to starting a home based internet business.

Step 1: Identify the market you will focus your efforts in. The number one key to having a successful home business is in finding a viable market to work in. It should be a market that is easily reached and a market where people are currently buying and selling products already. You can start your search by considering the things you like to do or are skilled at doing. Think about things that interest you or things that frustrate you. Be sure to always investigate the market to determine it is viable and active.

Step 2: Source your product. Product sourcing can be as easy as finding a product you can promote via an affiliate program, to creating your own information product that solves a burning problem or answers a real need in the marketplace.

Step 3: Do your keyword research. All successful home based internet businesses rely on in depth keyword research to identify the most likely prospects for their business. You cannot simply focus on the broad one and two word keyword searches anymore, you must go deep and find the long keyword searches that buyers are typing in with cash in hand ready to make a purchase.

Step 4: Create your sales process. Once you discover what your market is searching for, you will want to setup your sales process. You will either have a sales page for the product you have created or you will be preselling prospects on the products you are an affiliate for. You could also have a catalog site for multiple products, although that is not the recommended method of selling online.

Step 5: Traffic generation. Now you're ready to get folks visiting your website. There are many methods for generating traffic, but I'll just touch on a few. You can buy traffic via pay-per-click or text ads. You can generate traffic by submitting articles to article directories. You can have a blog on your site and generate traffic via blog and ping and through social networking. All are great methods of getting traffic, but it is recommended you choose one method and learn all you can about it before moving on to another method.

Step 6: Follow up and follow through. If you rely on only one encounter with your prospect to sell your product, you will be severely disappointed with your results. As a general rule, someone needs to see your message up to seven times before they will take action. The best way to overcome this is to have a very good reason for somebody to keep coming back to your site so that you can follow up with them, or you need to collect their email and/or snail mail address so that you can continue following up with them. When following up with your prospects be sure to provide them information they can use and don't just spam them with your sales material.

If you follow these six simple steps and go even more in depth with each step, you will help insure that you start a successful home based internet business.